“The potential of blockchain startups can no longer be judged by their cover”

Last year we had a chance to observe a lot of blockchain startups shining bright with their PR campaigns, beautiful presentations and websites with modern design solutions.

There is no doubts that any company needs professional marketing, so many new projects immediately create a beautiful appearance for their campaigns. But after all, any serious project should have an effective business plan that justifies an attractive wrapper, which is not the case with most blockchain startups. According to my data, more than half of the projects that attracted funding through the ICO,ended their existence within 5 months after raising funds. Alas, this is how statistics look in cryptoworld. Why most of them did not grow into large companies? There are several options — bad management, crucial strategy mistakes, or simply ICO were used by fraudsters to collect more money and close the company.

Nevertheless, the blockchain has come to us to stay, I would even say this is the beginning of a future reality. Despite the fact that this year the hype across blockchain is much higher in comparison to the previous years, the blockchain technology is becoming stronger, and its potential is so giant that it is ready to spread to almost all sectors and spheres of life in the coming decades. The only question is how to distinguish beautiful dummies from these promising projects? What are the criteria?

The answer can be found on the international platform Product Protocol. The project development team ensures the transparency of its work and announces updates to the project on its website — https://pprotocol.io/, which allows you to openly monitor the development of this promising startup.

The prototype of the future main network (testnet) is already live, while the launch of Mainnet is planned for 2020. The Product Protocol also has its own professionally designed website. However any beautiful presentation of the company is supported with a truly working network, real business development revenues and transparency of all processes. Product Protocol does not ask investors and buyers of tokens to invest in the project without providing anything back — they already provide an opportunity to try out a working solution: the Product Protocol AirDrop has 40,000,000,000 PPO of awards for active members of the community.

Thus, I’m sure to say that the cryptocurrency market has changed, and such a serious project as the Product Protocol is direct evidence: now the success of blockchain projects will be judged not by their bright ideas, but by fulfilling real tasks, if there are only promises behind the project without any action, then, most likely, in the future everything will remain so.